Advertising and Marketing



National Public Radio hopes alcohol promotion will boost donor giving

Super Bowl XXVII: More about sex and alcohol than about football?

Banned from major networks, distillers create their own virtual network to air TV ads.

Distilled spirits break into auto racing.

College crowd is target for new 100-proof Cutty Black Whiskey.

National restaurant chain continues to use kid-friendly logo as it adds alcohol to menu

Number of alcohol ads bombarding teems rose in 2002 with top 10 TV shows all containing alcohol ads.

Hotel minibars diversify, but booze still most popular product.

FABulous flavors, just in time for the long, hot summer. The perfectly natural choice for entry-level drinkers.

Ladies night nixed in New Jersey, not bad for the fairer sex.

Liquor store workers oppose campaign to make Pennsylvania America’s first alcohol superpower.

Law banning alcohol ads in college newspapers ruled unconstitutional.

Would what works for frequent flyers work for frequent drinkers?

Marketing spirits like soda among latest strategies boosting liquor sales.

Alcohol industry hopeful that the health defense will keep them from going down Tobacco Road.

Anheuser-Busch finds a way to bypass objections by International Olympic committee to become sponsor of 2008 Games in Beijing.

Liquor industry joins wine producers with tasting to boost sales.

Under the influence: Alcohol advertising of college sporting events.

Anheuser-Busch moves to reclaim younger drinkers with B-to-the-E

New drink by Budweiser infused with caffeine, guarana and ginseng

Brewers are major NBA sponsors

Distillers join brewers in marketing sweet-tasting drinks to appeal to entry-level drinkers.

Diageo strategy to turn household refrigerators into minibars

With liquor stores in supermarkets, kids exposed to vodka with vitamins and booze with groceries.